My friend Giovanna Massoni was the first person to speak to me about it. She is an Italian who moved successfully to Brussels some years ago and is now an extremely active and curious protagonist behind the creativity scenes of Made in Belgium.

Studio View; credit: Julien De Wilde

Studio View; credit: Julien De Wilde

In actual fact, at the time I was somewhat worried about the idea of writing on ‘Young Belgian Designs’. Are there any designers in Belgium?! Yes, there certainly are. And they are also extremely good. And increasingly famous. The same applies to the companies: brands such as Vlaemsch, Dark, Naked, Bulo, Juventa, Wild Spirit, Vange are gradually making their presence felt in the ocean of design.

The most important designer is Sylvain Willenz.

Torch; credit: Established & Sons

Torch; credit: Established & Sons

The general public became aware of her talent through Torch, a lamp created in 2008. Torch recalls the archetypal lines of a common torch, and mixes it with the image of a car headlight. Made from soft and black moulded plastic, it is produced by
Established & Sons.

This year saw the launch of Landmarks, again for Established & Sons (on the opening image, credit: SWDS). Roof is inspired by signs found along roads which usually indicate mileage and underground gas conduct trails. Cone light takes its shape from the well known windsock, a simple textile tube on a pole, used to indicate wind direction. In low winds the wind sock droops and in high wind it floats horizontally, hence the articulated top of the light.
InnerTube; credit: SWDS

InnerTube; credit: SWDS

In the pictures, also InnerTube, project of 2006, and Milk (2005).

Milk; credit: Julien De Wilde

Milk; credit: Julien De Wilde

Posted on: Wednesday, June 3rd, 2009 at 19:49
Filed under: design
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